Rihanna says " YOU can help save lives. Rihanna asks you to VOTE for DKMS in the Pepsi Refresh contest. A $250K grant will pay to register 4000 new bone marrow 
donors saving countless lives. Contest ends tomorrow so VOTE now! http://pep.si/d0DHNA "
Goals
- Raise awareness of the impact of blood cancers such as leukemia
- Aid the 10,000 people in need of a bone marrow transplant each year
- Help the 70% of patients who rely on strangers for a 2nd chance
- Recruit and register nearly 4,000 new bone marrow donors
Overview
Every 5 minutes someone is diagnosed with blood cancer and every 10 minutes, blood cancer takes a precious life. Leukemia is the most common disease children in the U.S. die of. Every year, more than 10,000 men, women and children could benefit from a bone marrow transplant.
More than 19,000 DKMS donors have helped save lives by donating their bone marrow. DKMS Donor-recruitment programs and campaigns have helped to raise international awareness of this life-threatening disease and generate a significant increase in the number of registered donors.
Rihanna has been deeply involved with DKMS, partnering with them through her own foundation, the Believe Foundation, on many initiatives. Rihanna and DKMS are now teaming up on a registration drive that will recruit nearly 4,000 new bone marrow donors.
How will the 250K be Used? |
|
| Budget Notes: 100% of donation is used to register donors, no overhead or other fees are included. | |
| $ 230,000 | HLA testing and tissue typing for new donors |
| $ 12,500 | Registration materials (forms, swabs, etc) |
| $ 7,500 | Donor information data entry costs |
idol.
